HELLO, I'M
Molly Miller
Marketing & Project Management Professional
About Me
Strategic and high-achieving Marketing Leader with over 10 years of experience across loyalty marketing, credit card acquisitions, and luxury hospitality. Proven track record in the Travel & Hospitality sector, specifically leading high-stakes co-brand card launches and multi-channel media strategies. A Marriott veteran with a "Spirit to Serve" mindset, combining data-driven performance marketing with a passion for storytelling. (And yes, I still have my polished tap shoes ready for the next big win.)
Experience
Kobie Marketing | Sr. Account Manager | Jan 2022 – Present
Directly managing loyalty strategy and co-brand card growth for Travel & Hospitality leaders.
-
Co-Brand Card Acquisition: Spearheaded the end-to-end launch of two new Amtrak Guest Rewards credit cards, managing the complex technical migration to a new banking partner (FNBO). Secured 7,000+ new cardholders within the first two months.
-
Full-Funnel Strategy: Direct the design and optimization of client loyalty programs, utilizing data analytics to drive acquisitions, increase spend-per-card, and reduce churn.
-
Cross-Functional Leadership: Led integrated campaigns across digital, email, and social channels, collaborating with bank partners, legal, and product teams to ensure regulatory compliance and brand alignment.
-
Performance Optimization: Analyze campaign KPIs to pivot strategies in real-time, consistently exceeding client acquisition targets.
-
Awarded the Kobie L.O.V.E Award for Grit (Q2 2023).
Swim Digital Group | Marketing Account Manager | May 2021 – Dec 2021
-
Managed a portfolio of 10 accounts, overseeing the development of enrollment funnels (acquisition funnels) and multi-channel digital strategies.
-
Consulted clients on change management and organizational shifts to optimize marketing ROI and campaign execution.
-
Developed customized marketing strategies for each client, carefully aligning them with unique business goals and target audience profiles.
iHeartMedia | National Account Executive | Nov 2020 – May 2021
-
Drove revenue through integrated media planning across broadcast, podcast, SEO/SEM, social media, and live events.
-
Managed high-value client budgets ($50k–$150k) and delivered data-backed presentations to win national business.
-
Prepared and delivered effective sales presentations to new prospects to win new business
Legal Research Marketing | Relationship Manager | July 2019 – May 2020
-
Targeted and identified new co-counsel attorney relationships to build a robust referral network.
-
Created an attorney network from the ground up, developing high-value leads and maintaining a consistent pipeline of new partnerships.
-
Consistently met monthly targets for new relationship acquisition for all attorney partners.
Marriott International (The Ritz-Carlton & JW Marriott Orlando Grande Lakes) | Multiple Roles |
Jan 2014 – July 2019
Travel Industry Sales Coordinator
-
Managed strategic relationships with luxury travel consortia, including STARS, Virtuoso, and American Express, to secure high-value business opportunities.
-
Cultivated and maintained strong professional relationships with top-producing luxury travel agents to maximize bookings and foster client loyalty.
-
Negotiated and prepared sales contracts for a diverse range of premium clients, including celebrity and diplomatic groups, royal families, and long-term stay guests.Strengthened brand visibility by networking at key industry events and leading on-site tours for two luxury resorts.
-
Educated travel agents on new marketing materials, creating flyers and email campaigns to effectively promote hotel renovations and special offers.
-
Secured a diplomatic booking that generated over $56,000 in room revenue from a single two-night stay, demonstrating exceptional sales and negotiation skills.
-
Awarded 5 Star of the Year for The Ritz-Carlton Orlando for 2017
​​
Group Sales Coordinator
-
Supported the Destination Sales team with managing and creating personalized property tours for potential clients while generating $34,943,400+ in total revenue for group bookings in the year of 2015
-
Assisted with function space inventory, proposals, and contracts for groups with 300+ room block
-
Awarded 5 Star for the 2nd Quarter of 2015 for The Ritz-Carlton Orlando ​
​VIP Coordinator
-
Provided luxury quality service to VIP guests for the 998-room resort
-
Developed new strategies to increase Elite Member recognition and develop rapport
-
Awarded Marriott’s Spirit to Serve for the months of May, July, August, and September 2014 and 5 Diamond for the 3rd Quarter of 2014 for the JW Marriott Orlando
Walt Disney World | Guest Operations Host| June 2010 – September 2013
-
Provided top-quality service and warmly welcomed guests into the theme park.
-
Crafted “magical moments” for guests to create an unforgettable experience
-
Awarded Guest Service Employee of the Month for August 2012
Skills & Languages
WHAT I BRING TO THE TABLE
Account Management
Marketing Campaigns
Project Management
Project Management
Microsoft Office Programs
Salesforce
WordPress / Wix
Google Ads & Analytics
MailChimp
English
Spanish
December 2013
Education & Certifications
WHAT I LEARNED
-
Bachelor of Science in Management with Honors
-
Minor in Business Management​
​Other
-
PMP Certification (In Progress)
-
​Certified in Google Ads and Google Analytics
Awards
WHERE I SHINE
-
Awarded the Kobie L.O.V.E Award for Grit (Q2 2023)
-
5 Star Employee of the Year of 2017 for The Ritz-Carlton Orlando
-
5 Star Employee of the 2nd Quarter of 2015 for The Ritz-Carlton Orlando
-
5 Diamond Employee of the 3rd Quarter of 2014 for the JW Marriott Orlando
-
Marriott’s Spirit to Serve for the months of May, July, August and September 2014
-
Golden Pineapple Nominee from Central Florida's Hotel and Lodging Association
Interests
OUT OF OFFICE
Travel
Yoga & Cycling
Wine Ethusiast
Reading
Paddle Boarding
Love for Dogs